Resources
The practice of asking better.
Research, field notes, and practical guidance for measuring audience sentiment and making better decisions with Polst.
Explore
Everything in one place.
Guides, field notes, and product deep-dives to help you measure audience sentiment and make better decisions.
Blog
12 articlesInsights on audience sentiment, campaign testing, and decision intelligence.
Learning Center
6 guidesGuides and tutorials to help you get the most from Polst.
FAQ
6 topicsAnswers on how Polst works, results, privacy, plans, and support.
Platform
Full overviewLearn how Polst works and what it can do for your team.
Featured
Frequently asked
Everything you might be wondering.
The big-picture questions about what Polst is, how it works, and what to expect, in one place.
Getting started
Polst is a real-time audience feedback platform. Instead of guessing what people want or waiting weeks for traditional research, you frame a decision, put it in front of a real audience as a simple visual choice, and get decision-ready signal back in minutes.
Surveys ask people to describe what they think in words, which is slow to write, slow to analyze, and easy to bias with leading questions. Polst asks people to choose between concrete options, so responses are fast, comparable, and quantifiable. You get a clear preference signal rather than a pile of free-text you have to interpret.
Most people publish their first Polst in under five minutes. Define the decision, add the two options you want to weigh, set who should see it, and distribute the link through any channel you already use.
No. Building and sharing a Polst is entirely no-code. Teams add an integration or the API later if they want results flowing automatically into their own tools, but nothing technical is required to start.
Yes. You can start with Brand Starter to run a live campaign and see real responses before deciding to upgrade. See the Plans page for what each plan includes.
How it works
Anything where a real audience preference beats an internal opinion: product concepts, packaging, names, pricing framing, creative directions, messaging, feature priorities, menu items, and more. If you can express it as a choice between options, you can test it.
Respondents see a clear question and two visual options and tap the one they prefer. The experience is designed to take seconds, which is why response rates stay high across web, email, social, in-store, and QR placements.
Anywhere you can share a link or embed. Common channels include your website, email lists, social posts, paid placements, loyalty apps, and in-person QR codes. You can run the same decision across several channels and compare how each audience responds.
Every Polst is a binary head-to-head: exactly two options, which keeps each result clean and unambiguous. When you want to explore a bigger field of ideas, group up to five Polsts into one campaign and run them together.
Brand Starter runs one active campaign at a time. Enterprise Decision Layer runs multiple simultaneous campaigns across teams, products, and markets. See the Plans page for the specifics of each plan.
Results & methodology
Polst shows confidence alongside the headline number, so you can tell the difference between an early lean and a settled result. As responses accumulate, confidence rises and the margin between options stabilizes.
It depends on how close the options are. A lopsided preference becomes clear quickly, while a near-tie needs more responses to separate. Polst indicates when you have enough signal to act rather than forcing you to pick an arbitrary sample size up front.
Yes. Results can be viewed by channel and audience segment, so you can confirm whether a preference holds everywhere or is driven by one group. That breakdown often matters more than the overall number.
The Polst Audience Graph is a living map of how your audience's preferences evolve across every decision you test over time. Instead of treating each campaign as a one-off, the graph builds durable, compounding understanding of what your audience actually wants.
Yes. Results can be exported for your own analysis and reporting, and paid tiers can push results into connected tools automatically through integrations and the API.
Data, privacy & ownership
You do. The responses and insights generated by your campaigns belong to you, and you can export them at any time. Polst is the infrastructure for gathering the signal, not the owner of it.
Campaigns are designed around a lightweight choice rather than harvesting personal information. Responses are aggregated into preference signal, and data handling follows applicable privacy regulations.
Polst is built to support compliance with major privacy regulations. If you have specific regional or contractual requirements, the team can walk through how the platform meets them for your use case.
Plans & billing
Plans scale from Brand Starter for validating a focused decision up to the Enterprise Decision Layer for organizations running many decisions at once, with more simultaneous campaigns, deeper segmentation, Polst Audience Graph access, and integrations. The Plans page lays out exactly what each plan includes.
Yes. You can upgrade as your usage grows or adjust your plan as needs change. Start small, prove the value, and scale when it makes sense.
Yes. Enterprise plans add controls, security review, higher volume, and support suited to larger teams. Reach out through the enterprise page to scope the right setup.
Security & support
Polst follows industry-standard security practices for protecting your campaigns and results. Enterprise customers can request additional detail on controls and undergo a security review before rollout.
Yes. Paid tiers connect to common tools so results can flow into your existing workflow automatically, and the API lets your team build custom integrations on top of the platform.
Start with the Learning Center for step-by-step guides, browse the blog for deeper context, and reach the team directly if you need hands-on help. Enterprise plans include dedicated support.
Put the ideas to work
Ready to start Polsting?
Launch your first campaign in minutes and see what your audience actually thinks, no guesswork required.


