PerspectivePolst Audience Graph
Every answer makes the
next decision smarter.
The Audience Graph is the first-party record Polst builds from your responses, connecting what you asked, who answered, and what happened next into audience intelligence you own.
audience_graph
- respondent_id
- question_id
- channel
- campaign
- preference
- outcome
- recorded_at
Every answer keeps working long after the campaign closes.
Most feedback tools give you a result and move on. Polst connects every response to the question, audience, source, campaign, preference, and outcome around it. Over time those connections form the Audience Graph: a living, first-party map of what your audiences choose and why, an asset that gets richer with every decision you run.
See how it fits the full platform arrow_forwardFirst-party by design
Collected anywhere, tagged at the source.
The graph is only as good as what feeds it. Because a Polst question travels as a link, QR code, widget, or API call, every response arrives already stamped with where it came from and what it was about.
That source and category tagging is what lets answers connect into a graph instead of piling up as loose results, and it is what makes the data first-party from the moment it is captured.
The data model
Four dimensions. Dozens of fields.
Every response is organized across four core dimensions, each built from many underlying fields, so a single answer carries the full context around it.
person
Who responded
who.segmentAudience, segment, and location connect every choice to the people behind it.
help
What you asked
question.topicThe decision, topic, and options give each response its meaning.
share
Where it came from
source.channelSource, channel, and campaign show how and where the audience engaged.
trending_up
What happened next
outcome.trendOutcome and trend link preference to the result it eventually produced.
Polst Audience Graph
Every answer makes the next decision smarter.
A response doesn't disappear when a Polst ends. Polst connects it to the question, audience, source, campaign, preference, and eventual outcome.
Over time, those connections form your Polst Graph: a living first-party record of what different audiences choose, under what circumstances, and what happened next.
Questionschevron_right
Responseschevron_right
Connected contextchevron_right
Audience Graphchevron_right
Next decision
Decisions you run
PackagingInstagram
Blue bottle62%
White bottle38%
CreativeEmail
Ad A44%
Ad B56%
ProductWebsite
Spicy71%
Original29%
OfferQR
20% Off39%
Free Shipping61%
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Your Audience Graph
12 dimensions240 signal clusters1.2M+ connections
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What the graph gives you
Know your audience better
Preferences and patterns accumulate.
Make the next decision faster
Past signal informs the next Polst.
Give AI better human context
Current first-party opinion becomes usable intelligence.
Developer API
Pipe the graph into the systems that run on it.
The Audience Graph is programmable. Create questions, stream every tagged response, and query preference straight from your own stack, so first-party human signal reaches the tools your teams already work in.
create-question.sh
POST https://api.polst.io/v1/questionsAuthorization: Bearer ••••••••••••••••Content-Type: application/json { "prompt": "Which packaging do you prefer?", "options": ["Matte black", "Kraft paper"], "audience": "us-consumers", "tags": { "campaign": "q3-launch" }} // 201 Created{ "id": "q_9f2c…", "share_url": "https://polst.io/q/9f2c…", "status": "live"}lockIllustrative. Full schema, auth, and rate limits are shared during onboarding.
- cloud_upload
Ingest
Create and publish questions programmatically, then push them to any surface you own.
- bolt
Stream
Subscribe to responses the moment they land through signed, replay-safe webhooks.
- sync
Sync
Land structured, first-party records in your warehouse on the schedule you set.
- query_stats
Query
Read preference by segment, channel, or campaign, without exporting a thing.
auto_awesomeBuilt for AI
smart_toy
AI & LLM grounding
Serve current, consented human preference to your models, agents, and RAG pipelines as structured context, not stale or inferred guesses.
Powers the systems of record
- databaseData Warehouse
- monitoringBI & Analytics
- contactsCRM
- hubCustomer Data Platform
- ads_clickAudience Activation
- verified_userIdentity & KYC
The payoff
Why the graph matters
Know your audience better
Preferences and patterns accumulate into a durable understanding rather than a one-off snapshot.
Decide faster next time
Past signal informs the next decision, so each one starts from context instead of a blank page.
Give AI real human context
Current, first-party opinion becomes structured intelligence your downstream AI systems can use.
The Audience Graph is first-party data you own. See how data ownership works.
Frequently asked questions
The Audience Graph is the first-party data asset Polst builds from your responses. Every answer is connected to the question, audience, source, campaign, preference, and eventual outcome, forming a living record of what different audiences choose, under what circumstances, and what happened next.
Survey results are disconnected snapshots. The Audience Graph connects responses across decisions and over time, so preference compounds into audience intelligence you can query and reuse, rather than data you gather once and forget.
Yes. It is built from consented responses to questions you published, and it is yours to export and use. How ownership and privacy work is detailed on our Data Ownership page.
Yes. It produces structured, first-party human signal that can flow into your warehouse, BI, and downstream AI systems, giving models current audience context instead of stale or inferred data.
Every answer, connected
Every Polst makes the next decision smarter.
Start capturing first-party preference today and watch your Audience Graph compound into a durable advantage competitors can't buy.